Skills & Competencies for Market Research Analyst II

Market Research Analyst II job profile

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JOB SUMMARY for Market Research Analyst II

Collects and analyzes data to evaluate existing and potential product/service markets.

JOB RESPONSIBILITIES for Market Research Analyst II

Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales.

Market Research Analyst II SALARY RANGE

BASE 50%
$78,721
TOTAL 50%
$81,336
Job Level
P02
Job Code
SM15000018
Education/Degree
Bachelor's Degree
Reports To
Manager

Market Research Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Market Research Analyst II

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Describes the fundamentals of data and business analytics.
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Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
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Level 3 Behaviors
(Moderate Experience)
Communicates and interprets data to provide clarity to non-technical and technical audiences.
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Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
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Level 5 Behaviors
(Mastery)
Designs the conceptual, logical, and physical data models to support the analytic data requirements.
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2 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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3 Market Research Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Analyst II
Proficiency Level - 4
5 Competency for - Market Research Analyst II
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Market Research Analyst II

1 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a conceptual model to ensure a continuous increase of business sense within our business.
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3 Market Research Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Analyst II
Proficiency Level - 4
5 Competency for - Market Research Analyst II
Proficiency Level - 5

Summary of Market Research Analyst II skills and competencies

There are 0 hard skills for Market Research Analyst II.
10 general skills for Market Research Analyst II, Data Analytics, A/B Testing, Competitive Environment, etc.
8 soft skills for Market Research Analyst II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Analyst II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.

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